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Archivo de Noviembre de 2005

Acaba de nacer “Ac Its possible”, la nueva firma de Marketing Promocional

Viernes, 18 de Noviembre de 2005

El nuevo punto de encuentro del Marketing Promocional ya está en la Red. La firma que acaba de nacer pretende dar respuesta a las necesidades concretas de las pymes, grandes empresas, instituciones, agencias de publicidad y medios de comunicación, así como la de cubrir un hueco evidente en la oferta de contenidos multimedia y audiovisuales de máxima calidad.

La nueva firma de marketing promocional, nace con la intención de dar una respuesta clara a una necesidad puntual del mercado, como es la de cubrir el hueco de los contenidos editoriales, culturales, multimedia y audiovisuales de máxima calidad, entregados en los formatos más demandados por las empresas y profesionales del marketing y la comunicación de nuestro país.

Su misión es la de buscar y seleccionar los contenidos que realmente demanda el mercado, en un momento puntual y para un proyecto determinado, lo que amplifica enormemente las acciones promocionales de los profesionales que acuden a ellos.

Ac Its possible es consciente de que en esta sociedad globalizada en la que vivimos es necesario ofrecer productos multimedia de calidad, contenidos especializados que interesen realmente a los usuarios, cansados en gran medida de los continuos bombardeos de información que sufren a diario. De esta forma, el nuevo portal de marketing trabaja en el desarrollo de contenidos adaptados y personalizados con soportes plenamente aceptados y que, a su vez, son demandados por los usuarios, como son las obras editoriales y culturales en formatos DVD o CD, con las temáticas más dispares y con un gran impacto audiovisual y/o multimedia.

En palabras de Francisco Pérez, su director general “no tratamos de aburrir al usuario con contenidos estandarizados o convencionales puesto que, en cierta manera, somos conscientes de la saturación actual que vive el mercado de la información, con el continuo bombardeo de mensajes publicitarios, sino que lo que tratamos realmente es buscar el contenido más adecuado e idóneo que realmente les interesa pero ahora con una atractiva novedad: la sencillez en el tratamiento de la información y la sobriedad de las presentaciones de los contenidos”.

El nuevo portal de marketing abre el abanico de posibilidades y ya ha comenzado a estrechar lazos con empresas del sector, en busca de aliados tecnológicos y estratégicos, capaces de colaborar en su misión y de situarlo en la vanguardia de las nuevas tecnologías de la información.

Según nos comenta Francisco Pérez, “nosotros creamos la idea y reducimos al máximo los procesos, con lo que los responsables de la toma de decisiones tan sólo se preocupan de ver el resultado final”.  Películas, Documentales, Cursos, Juegos, Enciclopedias, Música, Colecciones, son algunos de los contenidos que desarrollan. Todo ello en soportes DVD, CD ROM, CD AUDIO y PAPEL.

El Grupo Ballesol y Geriacom acercan las Nuevas Tecnologías a los mayores

Domingo, 13 de Noviembre de 2005

Geriacom, en su compromiso por contribuir en su misión integradora dentro del sector de la Tercera Edad en la nueva Sociedad de la Información, acaba de poner en marcha una experiencia piloto en colaboración con el Grupo Ballesol.

Geriacom, en colaboración con el Grupo Ballesol, acaba de emprender una experiencia piloto, tras dos meses de andadura en la red. El portal de la tercera edad, en su apuesta por acercar las nuevas tecnologías de la comunicación y la información a las personas mayores, acaba de poner en marcha el Curso de Iniciación a la Informática e Internet, para todos aquellos residentes del Centro Residencial Ballesol del Parque Almansa de Madrid, que así lo han solicitado.

El curso tiene una duración de tres semanas y ha tenido una gran acogida entre los residentes del Centro, puesto que una de las grandes ventajas es que se imparte en la misma Residencia lo que, sin duda, supone una gran ventaja para las personas mayores ya que les evita molestos desplazamientos, siendo el propio equipo de profesionales de Geriacom el que acude, día a día, al Centro para impartir las clases.

Geriacom ha sido la encargada de acondicionar el espacio físico y lo ha hecho con la intención de convertir ese primer contacto de las personas mayores con el mundo de la informática en algo cómodo, fácil, ameno y divertido. Geriacom también ha instalado el hardware y software necesario para el desarrollo de las clases. Incluso todos los ordenadores disponen de conexión a Internet y se ha instalado uno por cada dos alumnos, algo habitual en los centros de formación. Todos los usuarios del curso cuentan con sus propias cuentas de email. El equipo se completa con impresoras, webcams y todo lo necesario para que los mayores puedan adaptarse a esta nueva experiencia de la forma más sencilla posible.

En palabras de la profesora del curso Raquel Sánchez Casquero “la experiencia está siendo muy gratificante ya que las Nuevas Tecnologías pueden ser un elemento útil para aumentar la calidad de vida de este colectivo, ya que les abre un abanico inmenso de posibilidades”. A pesar de ello, Raquel es consciente del reto que tienen ante sí, ya que según sus propias palabras, “la tarea educadora en la tercera edad requiere una preparación adecuada y un esfuerzo importante, que persigue ayudarles a conseguir superar sus miedos y temores ante lo desconocido, ya que para ellos la informática es algo que ven como lejano y extraño.”

Con esta iniciativa, Geriacom pretende llegar a todas aquellas residencias que quieran ofrecer a sus residentes nuevas alternativas educativas y de ocio, basadas en el manejo de las tecnologías de la Información y la Comunicación.

Excelente acogida de en sus dos primeros meses de andadura

Jueves, 10 de Noviembre de 2005

El portal de salud y empleo ha conseguido en sus dos meses de andadura más de 5000 visitas a su página web. La apuesta del nuevo portal por las ofertas especializadas en profesionales de la Medicina y Salud,  lo convierte en el punto de referencia de aquellos reclutadores de empresas o instituciones del sector que quieren encontrar profesionales a su medida y además cubre un hueco importante a todos los candidatos que buscan el mejor empleo en este sector.

El portal es la nueva iniciativa de empleo en la Red que da una respuesta clara a unas necesidades concretas, tanto a los reclutadores de profesionales de la sanidad, como a los propios candidatos que buscan un empleo cualificado y de calidad en el sector de la Medicina y la Salud.
El portal reúne ofertas de trabajo para el sector socio-sanitario, práctica privada de medicina y odontología, enfermería, fisioterapia y técnicos sanitarios,  atención y cuidado social, belleza y estética, entre otros.

Empleosalud ha tenido un excelente éxito de acogida entre las empresas y los candidatos que acuden a ella, especialmente interesados en el buen nivel general de las ofertas que aparecen en sus páginas. El portal recoge sus propias ofertas “originales” de empleo, puesto que no se abastecen de otras ofertas ya aparecidas en la prensa diaria, sino que recoge las propias que se generan en su portal.

Dado el éxito obtenido en los dos últimos meses, el portal ha emprendido una campaña que aúna el impacto web con la inserción en prensa dominical, lo que ha aumentado todavía más el número de visitas e inserciones de empleo en la web, así como el alcance real de sus ofertas. En palabras de Javier Vigil, su director comercial “nos ha sorprendido enormemente la acogida inicial puesto que estamos llegando a las 5000 visitas en tan poco espacio de tiempo y creemos que ello se debe en gran medida al gran esfuerzo desarrollado por nuestros profesionales para ubicar exactamente las ofertas que realmente interesan a los reclutadores, así como mantener una inquietud constante por dar respuesta a las posibles demandas de empleo de los usuarios que buscan un empleo de calidad en el sector de la medicina”.

En el portal el usuario puede encontrar diversas opciones, patrocinio de páginas, anuncios de cursos, formación y muchas más opciones para los profesionales interesados. Además su sección de anuncios es ágil y rápida y en ella se puede comprar y vender cualquier artículo relacionado e incluir fotos de los objetos que se quiera vender.

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