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Archivo de Junio de 2006

Dos jovencitas emprendedoras crean el primer ultrahipermercado online, cercano a las personas y en entornos, local y rural

Martes, 20 de Junio de 2006

El concepto es antiguo: acceder por la red a comprar productos en “tiendas virtuales”. En cambio, el sistema es totalmente novedoso, de ahí el éxito de la iniciativa: acceder a los comercios  de cada ciudad, sin necesidad de tener que desplazarse de casa. La idea nace de la iniciativa de dos jovencitas emprendedoras, de 9 y 14 años, respectivamente, que responden al nombre de Paula y Alejandra y que quieren seguir adelante con esta fabulosa idea, obviamente con la supervisión de sus mayores.

Bajo el concepto de: “Internet del hogar”, compra-net pone en marcha unas plataformas de comercio electrónico, orientadas al aprovechamiento de las NTIC’S, en un entorno, local, práctico y de servicios, al que se denomina B2PC, donde la “P” significa “personas”. Esta nueva iniciativa permite a todo usuario que lo desee acceder desde su propio domicilio al supermercado, tiendas, restaurantes, delicatessen, etc. de su ciudad, pero ahora, a través de Internet.

También, sentados frente al monitor o TV, los usuarios podrán encargar sus compras a través de catálogos interactivos, en los que se van a encontrar diversos productos de “venta directa”, que proceden desde las grandes cadenas comerciales, hasta fábricas, pasando por distribuidores, centrales de compra, etc. Esta nueva forma de compra directa también permite al usuario recibir información con contenidos informativos y culturales para todas las edades.

Compra-net ha desarrollado, con una intención clara facilitar la vida al usuario desde su propio hogar en sus compras cotidianas. En palabras de Guillermo Amo Mora, promotor de la idea, “vivirplus permite el acceso de clientes vía online a diversas tiendas de su propia ciudad, lo que les permite acceder directamente a las compras, menús y reservas de mesa, recorridos informativos, con la posibilidad de reparto a domicilio, recogida de los pedidos por el propio cliente, envíos por mensajería, en definitiva ofrece un sinfín de posibilidades”. Continúa su promotor señalando que “sin duda, es una solución ideal para aquellos núcleos poblacionales poco dotados”.

La entrada de datos o la orden de compra, se puede realizar mediante pantallas táctiles y/o lectores de infrarrojos, ya sea en PCs o a través de establecimientos ya preparados, como el de las “pequeñas emprendedoras”. El sistema permite que en todos los hogares (o en locales comerciales habilitados), a través de la red se pueda realizar la compra directa de todo tipo de productos, compra por catálogos, cursos de formación, recorridos informativos, etc. Compra-net dispone de plataformas especializadas en servicios a lugares apartados (casas rurales, camping, clubes deportivos, urbanizaciones, etc.), incluso con cobertura de telefonía móvil (GPRS y/o UMTS).

Nace, el portal para la gente impar

Miércoles, 7 de Junio de 2006

Vivir sin pareja no es una tragedia. Aquellos solteros y solteras se llaman ahora singles y lejos de resultar patéticos ahora son la envidia de muchos emparejados. En España hay más de ocho millones de singles y en la ciudad más cosmopolita del mundo, Nueva York, más del 70% de los hogares son unipersonales. Por eso, ahora y coincidiendo con la segunda edición del Salón Singles de  la Feria de Barcelona, ha hecho su aparición pública, el nuevo portal para la gente que vive en singular.

Durante los días 10 y 11 en Barcelona se reúnen bajo un mismo techo todas las empresas que tienen algo que ofrecer a este colectivo en alza, en lo que es la segunda edición del Salón Singles. El año pasado, el gran éxito obtenido, con 3 veces más visitantes de lo esperado, demostró la inquietud de un colectivo ávido por conocer las ofertas del mercado relacionadas con su condición de singles. Los ‘impares’ están de moda, pero no sólo por las series de televisión y este año los organizadores calculan que acudirán más de 20.000 personas.

En las estadísticas se les cuantifica como personas entre 25 y 60 años que viven solas. Pueden vivir solos o con hijos o padres a su cuidado. También con compañeros de piso. Incluso los hay que tienen pareja pero han decidido no convivir con ella. Y son muchos, bien por obligación o por convicción. Cada vez son más. En España suman más de ocho millones. Según el Instituto Nacional de Estadística, los no casados de 35 a 39 años son el 26% de los hombres y el 18% de las mujeres.  Por provincias, Madrid es la que tiene más impares con 841.000. Le siguen Barcelona (718.000), Valencia (288.000), Sevilla (212.000) y Vizcaya, que es quinta con 207.000. Guipúzcoa es la decimocuarta con 123.000 y Álava baja hasta la posición 41º con 44.000. Las encuestas dicen que el gasto en alimentación de este sector supone el 40% del total y más del 60% de los productos de cosmética; viajan un 39% más que la media y consumen un 30% más en Internet. Además, gastan unos 500 euros al mes con la tarjeta de crédito.

El Salón ocupa este año 12.000 m2 frente a los 900 ocupados en la primera edición, e incluye diversos espacios en los que se desarrolla un programa de entretenimiento, desde un futbolín humano, hasta un campo de paint ball, pasando por espectáculos y concursos. El evento incluye también un programa de conferencias, cursos y talleres, y el “Laboratorio del Salón Singles”, que ofrecerá cursos de cocina para todos los niveles.

Pero la gran novedad, es la presentación de un portal que servirá de extensión online de la feria, para poder estar al día de las novedades singles, los 365 días del año. Marc Sorli, de Oficina de Salones Internacionales, que pertenece a los impares por convicción personal y es, a su vez, organizador de la feria, señala que el nuevo portal nace con una idea clara; poner al alcance de todos los singles de España, la gran oferta de productos y servicios exclusivos de la que pueden disfrutar y dotar de contenidos atractivos para este público objetivo, que tiene sus propias necesidades, su propio estilo personal y su forma de vida claramente definida”, añadió.

En el nuevo portal se pueden encontrar novedades importantes para este colectivo, noticias de actualidad, política, economía, cultura, sociedad, internacional, ocio y viajes. También incluye una sección de entrevistas a personajes singulares; otra sección predice el porvenir a través de los horóscopos y el portal incluye otras características como la oportunidad de crear blogs personales y otros apartados de asesoría legal y fiscal, tendencias, belleza, salud, imagen, literatura, gourmets, decoración, shopping.

Gracias al empuje de la Oficina de Salones Internacionales de Barcelona se ha podido llevar adelante esta iniciativa que cuenta con la colaboración en diseño con Imaginalia y en programación y contenidos con . Sin duda, es un portal que va a dar mucho que hablar en las próximas fechas.

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