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Archivo de Abril de 2009

En tiempos de crisis, el consumidor apuesta por la compra online

Viernes, 3 de Abril de 2009

El ser humano ha buscado siempre la comodidad para cubrir sus necesidades. Desde la invención del fuego, la rueda, hasta la Revolución Industrial,  los cambios realizados por los seres humanos han perseguido siempre un mismo fin: cubrir sus necesidades más urgentes, con la mayor comodidad, seguridad y fiabilidad posible. Actualmente, las nuevas tecnologías nos brindan infinidad de oportunidades y posibilidades de cara a la obtención de los productos que necesitamos pero ahora a través de nuevas plataformas como son las tiendas virtuales. Justo, ahora, cuando más castiga la crisis, comprar productos de calidad en ellas es hoy una realidad, sencilla, cómoda, fiable y eficaz. Por ello, cada vez son más los usuarios que se apuntan a la moda de la compra online.

Actualmente, vivimos en una sociedad que cambia sus parámetros constantemente. De la Revolución Industrial pasamos a la Revolución Tecnológica y algunos expertos señalan que estamos viviendo en primera persona, la Tercera Revolución Industrial. Estos profundos cambios, apenas perceptibles en el día a día, se deben, en gran parte, a los efectos de la tecnología y su impacto en nuestras vidas; desde las tareas más sencillas hasta las más complicadas. De igual manera que era impensable a principios del S.XX que pudiéramos ir por la calle hablando por teléfono, leyendo un libro electrónico en una pantalla portatil o consultando un email, también lo era que hubiera posibilidad de comprar productos de primera necesidad a través de un escaparate en Internet. Así, ante un entorno en el que todo fluye con menor resistencia, debemos estar preparados para una sucesión de cambios mucho más rápida. Y así ocurre, si hacemos un repaso de los últimos años de nuestra vida desde un punto de vista económico, seguro que reparamos en la cuenta que para que uno de nuestros bisabuelos hubiesen podido presenciar tal sucesión de cambios, necesitarían haber vivido no una, sino varias vidas seguidas.
Uno de los grandes caballos de batalla para garantizar la fiabilidad y la calidad de nuestras transacciones online es el tema de la seguridad y la lucha contra la piratería en internet que cada día es más efectiva. Así, la fricción que se produce entre el actor protagonista de la transacción que se va a efectuar de forma online y el fruto que se espera de la misma es netamente inferior a la que existía hace tan sólo una década. Y todo ello es por la continua innovación tecnológica que ocurre diariamente a nuestro alrededor. Así, las tiendas virtuales son un buen ejemplo de ello y van desde la venta de aparatos electrónicos, juegos de ordenador y consolas, pasando por productos de primera necesidad y hasta los más peregrinos productos que se nos ocurran son ya una realidad en internet.
Un buen ejemplo de compra por internet es la tienda virtual mercaiberica.com donde el consumidor puede adquirir todo tipo de productos alimenticios, netamente nacionales y de gran calidad, desde jamones de primera, vinos nacionales con denominación de origen y otras exquisiteces, especialmente preparadas tanto como para el consumidor final como para regalos de empresas. Esta tienda virtual parte de un diseño novedoso, ágil y fácil de manejar por el usuario que la convierte en una referencia dentro del sector. Además, cuenta con la baza de tener a disposición del usuario una flota de repartidores a su servicio que garantizan la puntualidad en la entrega del producto final al consumidor que realiza la transacción online. Así, a seguridad, fiabilidad y calidad de sus productos suma la ventaja competitiva de contar con una empresa de transporte que garantiza las entregas en tiempo y forma.
En palabras de Francisco Valero, gerente de Valfer Express “hasta el momento mercaiberica.com ha llevado todos y cada uno de sus productos al usuario en tiempos récord ya que contamos con la capacidad de obrar directamente tanto con el fabricante como con el consumidor, con lo que la labor de intermediación es tremendamente ágil, rápida y práctica. El usuario realiza su compra y la maquinaria comienza a funcionar de manera que en 24 horas puede contar con su producto en casa, sin más preocupaciones”, asegura. 
Más info
http://www.mercaiberica.com/
Francisco Valero. Tel: 96 327 35 80

testing personnel