Viajabien.es responde a la demanda de los jóvenes con un nuevo buscador especializado y de bajo coste
Miércoles, 21 de Abril de 2010Viajabien.es, un portal propiedad del Grupo Viajabien lanza su nueva web con un diseño más exquisito y más especializado. Viajabien.es se posiciona en venta de noches de hotel de todo tipo, entre ellas las Low Cost, con su nuevo buscador de hoteles para jóvenes, especializado en servicios de bajo coste y adaptado a todas las posibilidades económicas de sus usuarios.
Las empresas del sector turístico tienden cada vez más hacia la especialización. Viajabien.es, tras un gran despliegue corporativo, basado en negociaciones con hoteles y hostales, ha lanzado al mercado su nueva página web que muestra los precios más competitivos del sector, lo que ha provocado un impacto muy positivo entre los usuarios que han valorado estos servicios y la atención al cliente con una gran aceptación.
La crisis es uno de los factores fundamentales que ha inclinado al consumidor hacia servicios más especializados y de menor coste, que ahora tienen una idea muy clara como es la de conseguir éstos al mejor precio y, como es lógico y normal, sin renunciar a la calidad. Este cambio de mentalidad y filosofía en una nueva actitud de compra obliga a las empresas a reducir sus márgenes de beneficio para adaptarse a la demanda y, por tanto, conlleva soportar de forma tangible por parte de las empresas parte del coste final del producto o servicio, al verse reducidos estos ingresos o márgenes finales. Es por ello que los responsables financieros se ven obligados a actuar disminuyendo determinados costes, tanto principales como aleatorios lo que, econométricamente hablando, se refiere a todos aquellos que las empresas soportan y no son realmente necesarios. En último lugar, y con la intención de acabar con esta cadena de evidencias, la consecuencia es lógica y provoca la reducción del salario medio, lo que afecta directamente al poder adquisitivo de los usuarios y, por tanto, a sus hábitos de compra, algo que el Grupo Viajabien ha sabido ver y distinguir a la perfección.
Por ello, Viajabien.es trabaja desde hace tiempo para ajustar la demanda en precio, en cantidad y, ante todo, en calidad. Con un servicio muy definido y especializado en hoteles de lujo, medios, turismo rural y hoteles para jóvenes. Asimismo, Viajabien.es consolida su servicio de especialización, a través del servicio de alquiler de vehículos online y viajes organizados para estudiantes, desde sus empresas de origen que pertenecen al grupo.
Por último, Viajabien.es incide en que conviene explicar muy bien el término Low Cost ya que suele resultar muy difuso como concepto global para el usuario final. Por ello, en palabras de Ignacio Ojeda “siempre que se busquen precios bajos, al menos en este sector, se puede hacer en vuelos pero nunca en hoteles ya que se pierde la esencia del destino y el futuro recuerdo de éste. Aún así, se entiende que siendo el mismo producto, el consumidor busque el mejor precio, y es ahí donde Viajabien.es pone su máximo esfuerzo, con este nuevo buscador de hoteles para jóvenes”, asegura.
Acerca de Grupoviajabien.es
El Grupo Viajabien se compone de tres líneas de negocio importantes; la primera se basa en www.viajabien.es donde existe cada día una mayor especialización en hoteles y paquetes turísticos en cualquier rincón del mundo, personalizado a cada individualidad. http://corporate.viajabien.es como especialista en servicios muy particulares a empresas, www.cuantocoche.com centrando su actividad en el alquiler de vehículos online. En www.tuviajedegrupo.com , la compañía ofrece viajes especializados para estudiantes y el portal corporativo
Más info
Ignacio Ojeda Aguirre
+34 902 095 708
www.grupoviajabien.es
iojeda@grupoviajabien.es
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